ThinkitDrinkit is a company designed to assist people in achieving optimal health, energy and life performance through the idea of customized personal nutrition. A line of customizable products and a retail store in Storrs Center launched in 2015.
In 2013 I took on a full-time role as Marketing Communications Specialist for startup company ThinkitDrinkit. In my first 6 months at ThinkitDrinkit I effectively networked with large companies like Big Y, YMCA, Cardio Express and others to form unique and mutually beneficial partnerships. These partnerships have allowed ThinkitDrinkit greater access to their desired target market. Through various marketing strategies such as contests, videos, blogging and social media I consistently proven to increase the company’s online visibility and allow the brand to be a source of nutrition education and entertainment. Beyond marketing I proved to be an asset in other ways as I have constructed and maintained the company’s website ThinkitDrinkit.com and managed the company’s internship program. I also produced, filmed, and edited YouTube videos for the company including the unique game show feature, ThinkitDrinkit Challenge.