When it comes to weddings there is one place that brings fresh concepts to a fast growing industry. Based in Connecticut, Rock The Aisle offers everything from hair and makeup services to their concierge service where the company helps busy brides save time by finding essential yet hard-to-find products and services for their big day. New to Rock The Aisle is the KA-MIL-YIN perfume bar where customers can rent a perfume bar for their special event as Rock The Aisle sends a mixologist to create signature scents for party guests.
From 2010 to 2017, I helped develop the company’s brand through various marketing strategies. One strategy I am most proud of is creating a documentary titled “Real Weddings” for a customer of Rock The Aisle. The documentary took viewers through the bride’s process of putting together her wedding. Through creating the documentary and blogging we were able to establish significant discounts and cross-marketing opportunities with these vendors. This was a project beneficial for all parties.
Beyond Marketing, I have built and maintained the company’s website, rocktheaisle.com. I also contributed to various graphic design projects, helped run vendor booths at events and created the company’s Internship program.